“We need the video to go viral.”
How many times have you heard this? It’s probably the past decade’s most abused, and overused, expression (giving that other abused expression, “out of the box,” a real run for its money!).
Anyways, here’s a forced ‘viral,’ making fun of forced ‘virals’ :)
Transmedia storytelling: are we being intrusive?
While I’m all for immersive storytelling experiences that transcend media forms (the video demo’s a great example), here’s the one reservation that I do have:
Are we being intrusive?
I mean, people are watching TV because that’s what they want to do at that point in time. That’s the only media form through which content must be beamed. They don’t want their mobile phones, laptops, iPads etc.
Just a thought. :)
(Source: digitalewolke)
Disconnect to connect
Great idea. How much time in a day do you allow for de-teching?
Brave ad from a telecom though ;)
via @marianne-clair
(Source: youtube.com)
10 winners of TED’s first Ads Worth Spreading competition. The thought behind the competition is interesting. Verbatim from the TED page:
“ With this competition, we’re seeking to reverse the trend of online ads being aggressively forced on users. We want to nurture ads so good you choose to watch. “
Great ads, all of them.
http://www.ted.com/initiatives/aws
